The brand architecture played a key role in differentiating the services while ensuring consistency and strength across the brand.
Look & feel
Brand Identity and Look & Fell.
Ovum
Brand identity project developed through a Business Sprint for OVUM — a femtech led by women specialists in assisted reproduction. Modernity, elegance, innovation, professionalism, and lightness guided the creative process. One of the main challenges was building a cohesive brand architecture that also distinguished each business area. The central idea was inspired by the circle — a reference to the cell, the ovum — symbolizing life, wholeness, and connection. This element became the foundation for a visual system that unifies the sub-brands while highlighting their unique roles: Ovum Congelamento, Ovum Doação, and Ovum Matching. ADA STRATEGY _ Brazil (São Paulo)