Regent's Park

Packaging redesign for Regent’s Park, a reference brand for English products that proposes to cultivate pleasure on a daily basis, developed in collaboration with the agency team for the first presentation. Selected direction: approved concept. The main objectives were to develop a strong, consistent identity that ensures clear brand recognition while preserving existing assets, create an evocative and distinctive visual territory, bring modernity to the brand, and enhance product value. REGENT'S PARK _ Groupe Zebra _ France (Lyon)