Brand Identity, Pattern Illustration, Menu, Packaging and Environmental Graphics.
The concept of the Lanchonete da Cidade was inspired by the 1950s and 1960s, modernist architecture, Brazilian music, the glamor of Augusta Street, the eateries of the day with their typical Formica counters, avoiding the Americanized language that the competitors aimed for.
Lanchonete da Cidade was created before vintage became fashionable and it was undoubtedly an incredible opportunity to work on this design from scratch (and keep doing it for many years) with an inspiring client and briefing.
It was a full project, born out of a deep dive in history, which gave rise to a palette of colors, shapes, patterns used in the materials, menus, packaging, food presentation, etc.
LANCHONETE DA CIDADE - Cia Tradicional de Comércio
Design Absoluto _ Brazil (Sao Paolo)